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Top 5 Reasons Why SEO is Important for Every Business

SEO is not a strategy, it is a guided tactic for growing and established businesses. It is a real game changer for businesses of almost size. It consists of many strategies, and practices that aims to enhance a website’s overall performance as well as position in search engines.  There are mainly two types of SEO: on-page and off-page. Both these types are highly effective and can transform any business. Optimisers focus on certain elements such as website speed, keywords, H1 tags, sitemaps, robots.txt, errors and so on.  Since all these factors influence rankings, they devise their strategic accordingly.  Most of the online marketing evangelists believe that SEO is ideal for businesses and helps them to improve their bottom line as well as ROI. Here are a few reasons why SEO is vital for every business –  • Improves Authenticity – Whether your website a old or new, SEO helps it to improve its overall trust, credibility as well as authenticity. Customers love to visit au